Writer, Director & Producer
Writer, Director & Producer
FervorWorks is a brand all about knowing your customer.
Their visual system, however, felt dated and didn't quite capture the systems approach to gaining customer loyalty through empathy they excelled in. They needed an updated look that was bold and bright, that felt systematic.
Bright colors unique to the market, patterns that play into the idea of connecting to customer mindset journeys, and photography that captured the systematic process helped breathe life into this new and exciting brand.