Joey Thompson
Visual Director
FitMetrix-Screenshot-web.jpg

FITMETRIX

 
 

FitMetrix
'Reaching the Top'

Director: Nathan Cheuvront
Director of Photography: Derek Scearce
Script Supervisor: Joey Thompson
Gaffe and Grip: Joshua Sims
Cyclist: Thai Cromer
Cyclist Coach: Jennica Hill
Kickboxer: Rory Fitzgerald

FitMetrix developed a wearable technology that gives real time tracking of exercise efforts, whether in a class or working out individually. The tech tracks heart rate, calories and effort points with a completely customizable leader board. While highlighting the tech was the priority, our team wanted to capture the fun, aggressive and competitive nature of the athletes that use FitMetrix.