Joey Thompson
Visual Director
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Thread

After Choice Payroll realized they did more than just payroll, they decided they needed to update their name, messaging and overall look to stand out in an increasingly saturated market.

 Our friends at Choice Payroll were at a crossroads as a payroll company. They knew they were more than just payroll and offered so much more in human resources. They needed help answering a few questions...   How are we different?    What is the right name?    How do we balance people and our tech?    Should we update our look?   Introducing   Thread  .

Our friends at Choice Payroll were at a crossroads as a payroll company. They knew they were more than just payroll and offered so much more in human resources. They needed help answering a few questions...

How are we different?

What is the right name?

How do we balance people and our tech?

Should we update our look?

Introducing Thread.

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thread-thank_you_cards-mockup-2-web.jpg